fifth-third-bankHere’s a bank in downtown Kalamazoo.  What happened to the first through fourth third banks? How many first and second banks were there before the five third banks?   Do banks fail so regularly in Kalamazoo?  I’d be reluctant to deposit my money in such a bank.

That would seem, in a parallel comparison, to joining a church named Fourth Third Baptist Church.  I just wouldn’t do it.  The name sounds like a bad omen!